Beware! The Truth About “The Top Tens”…

Best Credit RepairOkay, so I was doing a little research today on the “other guys.”  Searching for credit repair companies, much in the same way you are.

Top of the list on Google is a site called “The Top Tens” and it ranks very highly for someone searching for credit repair.

The page lists the Top 10 Credit Repair sites along with this description…

“This is a top ten list of the best credit repair companies out there.”

Okay, this is great, because here’s all of the best companies listed in one place so you don’t have to spend your time searching for the trustworthy ones, they are all listed here!

Not so fast!

First, it’s important to note that the top two companies listed are “Sponsored,” which means they are paying to be listed on top and according to the site’s FAQ, “Sponsored listing always appear at the top of a list.”

Hmmm… how helpful for someone looking for an unbiased opinion.

Now, here’s where it gets tricky.  You may or may not be aware that most of these types of sites are designed to get lots of people to the site so they click on one of the links and make a purchase.  The company who gets the sale then pays the people who own the site a commission.

In some cases it can be as much as 50% of the sale.  We call this an “Affiliate Relationship.”

Understanding this is very important if you are looking for a genuine review site that has no monetary incentive.  And because it has been deemed deceptive, the FTC has issued a complete new set of rules governing how these sites must disclose such relationships.

Unfortunately, this is the case for The Top Tens.  According to their “Terms and Conditions” you’ll discover…

10. This site contains a number of affiliate links where, when visitors to The Site click through the link and perform a specific action such as submitting a form or making a purchase, we receive a commission. We reserve the right to work to maximize the profits generated by The Site using a number of tactics including but not limited to (i) more prominently featuring lists containing affiliate links throughout the site, (ii) displaying affiliate banners, and (iii) purchasing advertising to promote lists containing affiliate links.

And there you go.  The Top Tens is exposed for what it really is… a site that makes money when you click on the links and purchase that company’s services.  Sometimes they may get paid when you simply click the links.

When pressed, they will tell you that any registered user can add a new company (and in full disclosure, I added ours).  However, a look at the top listed sites (the top ten) all have redirect links that reveal the true nature of the relationship.

Giving you an unbiased review of the top ten Credit Repair sites is NOT what this list is all about.  What it is about is making money by providing leads from people, like you and me, who don’t know any different.

So, are these companies legit?  And if so, what difference does it make?

Good question, the problem is that many companies in this business are NOT dedicated to providing the best results in the shortest possible period of time.

These companies often charge ongoing monthly fees.  They offer just enough results to keep you paying month after month, but the progress is slow, painful and at the end of a year… are often not much better than where you started.

I’ve had many, many clients tell me they hired Lexington Law or another company, and after spending $800 or more, they basically had wasted a year of their time and had little or nothing to show for their money.

This is one of the biggest mistakes people make when choosing a reputable credit repair company.  Now that you know the TRUTH about The Top Tens, don’t let this happen to you.

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